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Las Group
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A new corporate image for LAS

IOD (YTT), acronym of Yesterday, Today and Tomorrow, was the inspiring reason for the meetings organized by Las on 9th and 16thMay at the company’s headquarters.The events gave Las the opportunity to present to its Italian customers, in addition to refurbished and reorganized facilities, the new corporate image and new product offers that will soon be introduced to the market

The two-day meeting program saw the CEO of the LAS Group, Marcello Pedicone, open the work of both conventions and trace theguidelines of the strategies that the company intends to implement in the medium term.

Then the cooperators and designers illustrated many new features. Among them the new sales manager Gianluca Catanese who presented the company's commercial and marketing strategies while designers Giovanni Giacobone and Mauro Pizzi entertained the audience on the aesthetic and functional characteristics of the new products.An architect Paolo Pampanoni showed the new concept of the Mood Box product and the reasons behind the execution of all the new sales material he coordinated. Finally, a digital marketing expert Mario Becchetti of Sida Group, a consulting company, described the new frontiers of online sales 4.0.

An important area of the meeting was occupied by the communication of the new corporate image, with the presentation of the new logo created by Dam.Co Comunicazione Integrata, underthe guidance of art director Tony Cetta.

"Two meetings that we strongly wanted and that were the occasion to present strategies, new products and the new company logo. - said Marcello Pedicone - The brand, on which restyling was carried out, wants to express in particular our way of being, in continuity with the past and at the same time open to the future, to new markets and to the opportunities that our sector will be able to offer us. ".

Both appointments ended with two gala dinners and the delivery of plaques of recognition to all the customers present.

Browse the photo gallery and look at the most significant moments of the event.